October 15th, 2012
Many business school candidates unwittingly start their essays with platitudes ? obvious or trite remarks, written as though they were original. To give an example, when responding to?the HBS essay question??Tell us about a time when you made a difficult decision,??a candidate might mistakenly write the following:
?Managers constantly face difficult decisions.?Still,?everyone hates indecision.?
The writer doesn?t ?own? this idea and cannot lay claim to this statement. A simple alternative would be to insert his or her experience and viewpoint into the sentence:
?Yet again, I was in the boardroom with Steve, anticipating?that he would change his mind on?the mbaMission file.?
By discussing your personal and unique experiences, you take ownership of your story and engage the reader. Avoiding platitudes and generalities, and ensuring that you are sharing?your?experience,?rather than?one that could belong to anyone else, is a simple but often overlooked step in creating a compelling message.
Source: http://www.mbamission.com/blog/2012/10/15/monday-morning-essay-tips-avoid-using-platitudes/
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