140 Proof Introduces Video To Its Social Ad Network

140 Proof, a startup that says it delivers targeted ads to more than 50 social apps, is adding a video ad unit to its lineup. Like the company's existing 140-character text units, the videos can show up in the social stream of any app running 140 Proof ads. Users should be able to click and watch the video without leaving the page, rate it, and bring up a feed of all the tweets mentioning the advertiser's hashtag.

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